Indiblogger has been getting wonderful experiences to its bloggers by collaborating with amazing brands both in India and abroad. One of the recent instances where they tied up with a leading mobile retailer company was when they launched the UniverCell Sync store visit experience. This was an opportunity to visit the much anticipated launch of UniverCell Sync store which promises to be a digital experience store where you don't just buy but also experience technology by touching it and interacting with it. Like the tag line goes, "you live it before you own it"!
UniverCell had always been the first mobile retailer to allow customers to experience mobiles and tablets before they buy it. This kind of experience was not heard of in India, when UniverCell started it. Then what are they trying to explore via UniverCell Sync? It is something much more than just touch and feel the product. It is the segregation into different categories based on interests like zone for photography enthusiasts, zone for music enthusiasts, zone for kids, accessories zone, etc. They call this entire experience as a 'Tecxperience' whose motive is to make technology simple for the common man.
UniverCell had always been the first mobile retailer to allow customers to experience mobiles and tablets before they buy it. This kind of experience was not heard of in India, when UniverCell started it. Then what are they trying to explore via UniverCell Sync? It is something much more than just touch and feel the product. It is the segregation into different categories based on interests like zone for photography enthusiasts, zone for music enthusiasts, zone for kids, accessories zone, etc. They call this entire experience as a 'Tecxperience' whose motive is to make technology simple for the common man.
I started my tour of UniverCell at the music section which was inside a glass enclosure to ensure that customers inside get a wonderful experience and it doesn't hamper the business in the rest of the store. I was amazed to see the wonderful gadgets on display which would ensure that I could experience the real potential of my smart phone rather than keep it restricted to the headphones. UniverCell recommended me the best music accessory based on the better music experience rather than what was given along with the smartphone. I think this trust factor helped me in coming back to the store whenever I had any questions or issues.
Are you a multi-tasker? Then UniverCell has the convenience zone for you too! It basically has all the important things that will make your digital life convenient for you like screen guards, battery chargers, connectivity cables, app information, etc.
In the work & play zone, you could play experience amazing and best gaming apps with wonderful sound accessories on a smart phone and see how it would react under heavy stress and memory usage. This zone takes the art of multitasking to it's absolute limits.
Point & Shoot zone is mainly for customers interested in photography to experience the best photography features and apps available for best smartphones in the market. There is a fun photo booth which lets you compare pictures and their quality before deciding on which phone to buy. Some must-haves in this section are extra battery, extra memory etc which will ensure that you will have a non interrupting photography experience.
VP Brand Strategy of UniverCell, Soumya Menon, guided us through the entire store by explaining each and every aspect of the store as she considered it like her baby! She mentioned that as they were creating wonderful experience for customers when they are buying, they tend to keep coming back to the store to pick up extra accessories and extra gadgets which will help enhance their digital experience. She mentioned that UniverCell Sync stores are in 5 cities - Bangalore, Chennai, Mumbai, Pune and Hyderabad.
One interesting service provided by UniverCell Sync store is Sync Squad which is nominally priced and helps customers as technicians go to their homes and help in syncing up their devices. They also help them in providing best financial schemes for buying devices. In case you have any questions with regards to your phone or want some good app recommendations, Sync Squad is always ready for you!
Soumya Menon also talked about the total care service provided by UniverCell called UniverCell Total Care. This service is priced between Rs.500 to Rs.1000 depending on the price of the phone. They will ensure that in case there are any issues with your phone, they will come and collect your phone from your home or office and get it fixed at authorized service center. They will also replace some common parts for free. Personal attention and detail is given to each issue which ensures customer satisfaction!
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