Recently a pop up store appeared at DLF Promenade mall in Delhi in the shape of a shoe box! It attracted a lot of attention from people coming to the mall and they were curious to know more about the installation! The only clue was that it had something to do with Adidas Originals as you could see from the outside of the box.
Turned out, to celebrate the 50th anniversary of its bestselling trainer shoe - Stan Smith shoe - named after the American tennis player, Adidas opened a pop-up store. 50 years ago Adidas introduced two new Stan Smith collections and up to now, more than 40 million pairs have been sold.
Closer look at the Adidas Originals Stan Smith shoes showcased that they have been stylized by Indian designers like Namrata Joshipura, Himanshu Dogra and Ratnesh Rastogi. The pop-up was a scale replica of an Adidas Stan Smith shoebox. Aside from selling limited edition shoes, the store featured "an interactive floor, a digital 'Stan Yourself' station, and a 3D printing post" that allows consumers to be able to take part in an interactive experience and customize their lace locks using 3D printing. 3D Systems Cube printers lined the walls and were operating live in the store. The printers worked away making personalized lace locks for the customers to put the finishing touch on their shoes. Here is a lace lock one of my friends got made for himself in Delhi!
Turned out, to celebrate the 50th anniversary of its bestselling trainer shoe - Stan Smith shoe - named after the American tennis player, Adidas opened a pop-up store. 50 years ago Adidas introduced two new Stan Smith collections and up to now, more than 40 million pairs have been sold.
Closer look at the Adidas Originals Stan Smith shoes showcased that they have been stylized by Indian designers like Namrata Joshipura, Himanshu Dogra and Ratnesh Rastogi. The pop-up was a scale replica of an Adidas Stan Smith shoebox. Aside from selling limited edition shoes, the store featured "an interactive floor, a digital 'Stan Yourself' station, and a 3D printing post" that allows consumers to be able to take part in an interactive experience and customize their lace locks using 3D printing. 3D Systems Cube printers lined the walls and were operating live in the store. The printers worked away making personalized lace locks for the customers to put the finishing touch on their shoes. Here is a lace lock one of my friends got made for himself in Delhi!
The Pop-up box is designed as a show box shape which is a museum.There is a Tennis Game which allows you to virtually compete against the legend Stan Smith.some prized shoes, merchandise are in display and this is a place for all the great plans for Stan smith.
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