I love Music and always looking out for performances and shows by not so popular musicians and bands as I feel the popular ones are too commercial. I enjoy concerts like Oktoberfest and NH7 because they showcase local talent and promote them. One similar attempt and effort is being made by Aloft Hotels via their Project Aloft Star campaign. As it's mentioned, it is all about unknown musicians "Be Discovered" by fast paced travelers not just from India but from all across the World!
Project Aloft Star was created by Aloft hotels in association with MTV Asia to invite unsigned bands and artists to showcase their talent by uploading their music videos on MTV Asia website and get votes from their fans so that they get a chance to perform at the finals in different Asian cities including Bangalore. 40% of public voting determined which entries got to perform at the finals for each cluster and the remaining 60% was determined by MTV. The finals of the Bangalore event was held at the W xyz bar at the newly opened Aloft Bengaluru Cessna Business Park on Outer Ring Road, Bangalore.
The finalists were judged by one of my favorite musicians of all time - Dr. Palash Sen of Euphoria band. He was enjoying the music played by these bands and also giving them some valuable suggestions. He was very approachable and didn't have any qualms about being a celebrity! He also sang his popular song Maayeri at the end of the finals and enthralled the audience with his voice!
Not just me but my one and half year old son Reyansh also enjoyed the music a lot and started clapping and showing appreciation for all the bands! It was good to be hosted by Aloft hotels during Project Aloft Star as they are committed to cutting-edge music programming that supports emerging talent while discovering great music.
Each of the finalists at Aloft Project Star India Regional Finals in Bangalore brought on their unique blend of original compositions and covers and it was a tough fight between them! Boby Techi, Keith Castelino, Rahul Jain and Stebin Ben performed very well but the day belonged to Natania Lalwani who wowed the judges with her performance and walked away with USD 10,000! They were applauded both by the judges and the public. It was a perfect ending to a wonderful event which had an integration of online and offline marketing.
Project Aloft Star was created by Aloft hotels in association with MTV Asia to invite unsigned bands and artists to showcase their talent by uploading their music videos on MTV Asia website and get votes from their fans so that they get a chance to perform at the finals in different Asian cities including Bangalore. 40% of public voting determined which entries got to perform at the finals for each cluster and the remaining 60% was determined by MTV. The finals of the Bangalore event was held at the W xyz bar at the newly opened Aloft Bengaluru Cessna Business Park on Outer Ring Road, Bangalore.
One of my favorite finalists were Rahul Jain of India. He is a singer/composer/lyricist who started music at an early age of 9-10 years. He has composed more than 250 tracks and done more than 900 live shows, performed with all the leading musicians of the industry. He has composed more than 10 national level jingles & for 2 feature films. Working as an independent artist, he wants his music to reach the best level where everyone can listen the feel and soul for music through his songs. It was great to interact with Rahul Jain and other musicians before they performed for the finals.
Not just me but my one and half year old son Reyansh also enjoyed the music a lot and started clapping and showing appreciation for all the bands! It was good to be hosted by Aloft hotels during Project Aloft Star as they are committed to cutting-edge music programming that supports emerging talent while discovering great music.
One of my other favorite bands was Keith Louis Castelino's band. Keith wanted to be a songwriter and make his music heard, to tell the world his story since childhood! He is passionate about writing and composing originals, be it acoustic rock/ grunge/ alternative rock. Every song that he writes has a story to tell which is inspired by his personal life experiences. His music is like bits and pieces of a jigsaw puzzle, that express every emotion there is, to him. Keith and his band came very close to winning the Project Aloft Star India finals but luck was not on their side!
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